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SWOT Analysis Strengths: Bajaj is a well established smear trope in the scooter part. Bajaj Auto is a cost-effective producer in the two wheeler marketplace. It has a commodious market quiver by in the scooter fragment of the two-wheeler industry. This acts as a cushion for the company in their efforts of foraying into the cycle element. Bajaj has established a wide distribution network for the scooter segment which allow favor them in their efforts in the motorbike segment. Marketing has been a strength for Bajaj since inception. Weaknesses: Bajaj has become a generic wine name associated with the scooters and that call for to be changed in the minds of the consumers before it could comport a capital success in the motorcycle segment. Bajaj is subordinate on its outside counterparts for technological support. This needs to be turn to as it aptitude be crucial when the foreign players record the Indian market directly.

Opportunities: The motorcycle segment is expected to mother at a considerable rate and this would provide a good hazard for Bajaj Auto to increase its market tract in this segment. Kawasaki of Japan, when it comes to India, scum bag help Bajaj enhance its ingathering portfolio in the motorcycle segment as Kawasaki plans to use Bajajs manufacturing stalk for its global operations. Threats: The market share in the scooter segment has taken a tanning from TVS Suzukis entry into this segment. Entry of international companies, especially Chinese ones, in the motorcycle segment issue stiffen the co mpetition and will hamper the efforts of Baj! aj to establish itself in the motorcycle segmentIf you want to get a full essay, recount it on our website: BestEssayCheap.com

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