Coca-Cola Advertisement Essay -- Business Analysis

What could possibly be more American than apple pie, baseball or the anonymous World War II kiss? Coca- Cola, of course! Coke’s strong pathos resonates as a symbol of America’s golden years. The Coke bottle montage adorned in pictures of unforgettable American events, artists and past times embodies what it truly means to be American. To be American means to take pride in your country and represent as a unit, not as an individual. All the components that have compose this montage grasp the concept of American patriotism. One of the most identified brands in the world: Coca-Cola has distinguished itself as a symbol of American pride. Since, its 1886 debut, Coca-Cola has been the world leader in â€Å"Delicious and Refreshing† soft drinks. This timeless classic has captivated and supported audience’s morale for decades. The modern Coca-Cola advertisement conveys the message that effervescent classic never dies. The icons displayed are testament of the longevity of an active human lifestyle as their legacies hold strong. Each one has played an active role in the American dream. This advertisement is designed in a way most recognizable. The importance of the trademark insignia is reminiscent of the times. The Coca- Cola logo present in the advertisement is that from 1969 where the ribbon device Arden Square with Dynamic Ribbon, was introduced (â€Å"Trademark Chronology†). Similar to the American flag the ribbon flows. The Arden Square with Dynamic Ribbon device is still present similar to the memories of the greats (i.e. Elvis) with minor alteration (â€Å"Trademark Chronology†). The advertisement uses pathos to appeal to the audience through collage pictures of various American classics. But before the revolution of Classic Coca-Cola came th... ... ideal projection of the values for this advertisement focuses on the patriotism of America and how it ties in with Coca-Colas image. These ideal include confidence, recouping after a failure as they did with the† New Coke Advertisement†, and a sense of unity for country and fellow man. Works Cited â€Å"Coke Lore: Trademark Chronology.† The Coca-Cola Company, 2006. Web. 15 February 2010. History. â€Å"Coke Lore: The Real Story of New Coke.† The Coca-Cola Company, 2006. Web. 15 February 2010. Simon and Schuster. â€Å"The Beatles: Biography.† Rolling Stones, 2001. Web. 15 February 2010. Barbara Haberman. â€Å"Marilyn Monroe: Biography.† Marilyn Monroe, 1 June 1 2004. Web. 15 February 2010. Raecroy, A. â€Å"Coca-Cola Advertisement†. Advertisement. Toxel.com 2 Aug. 2008 Web. 1 Feb. 2010.