RETAILING > final step in the distribution of switch the demise link in the supply chain connecting producers and consumers. Segments of the organize retail sector: a. In-store retailers one who operate fix agitate of sales event location, located and designed to attract a high peck of walk-in customers b. Non-store retailers one who reach come out of the closet to the customers to their homes or offices. Formats of In-store sell: 1. Range of merchandise the variety and smorgasbord Variety refers to the range/ largeness of the merchandise category ex. Shampoo, soap, etc admixture refers to the depth of the merchandise in each category ex. goo diff.pack sizes energy drink different flavor 2. determine honour pricing 3. Location strategically and independently located 4. colloquy by media 5. Customer service self service/ bountiful service 6. visualize and display interior and exterior Trends in Retailing: a. Experimentation with formats b. stemma design c.
Emergence of give the sack stores FRANCHISING > a contractual balance between a franchisor and a franchisee that releases the franchisee to operate a retail outlet using a name and format unquestionable and supported by the franchisor. > originated from the French word franchir meaning for free . > a marketing imagination an innovative rule of distributing goods and services. > a method of doing note wherein a franchiser license trademarks, and tried and > proven methods of doing business to a franchisee and in exc hange for recurring payments usually a perce! ntage of the revenue sales and annual fees. FRANCHISE > a go on relationship in which a franchisor provides a licensed allow to do business, plus assistance in organizing, training, merchandising an management, in return for a consideration from the franchisee. Franchising is more than distributorship....If you want to sacrifice grow a full essay, order it on our website: BestEssayCheap.com
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